The "Merry Tixmas" Campaign was the featured holiday 2013 identity for StubHub.com and StubHub.co.uk. As lead designer, my task was to create a unified look and feel that would translate across all marketing channels, and create an interactive experience on our site, and the art direction of an external agency on the development and implementation of the page onto the StubHub infrastructure.
The holiday campaign consisted three versions of a landing page with interactive animations, web banners, emails, and print collateral. The multiple versions were used for A/B testing, and also to signify key milestone dates within the campaign. Measures of success included:
Gross Ticket Sales
Number of and revenue from Wish Lists created
Increase in revenue from gift certificates
Engagement (clicks, impressions, shares, etc. by tactic)
Traffic to landing pages
Art Direction, UX/UI, Visual Design
To create an interactive holiday landing page, that was also a hub for holiday shoppers. Along with a site-wide takeover, social media was a large component of the overall campaign.