Smothered Fries is a food truck based in the SF Bay Area. When AJ Soison, the truck owner, approached me about the branding and identity for the business, he needed something to match the uniqueness of the food he would be serving. Working together, we came up with a look that matches the style of the classic Canadian comfort food, but also maintains a fun, approachable feel.

A feature on the successful truck can be seen here



Brand Identity, Logo, Truck Wrap Design

To establish a brand and identity for Smothered Fries food truck business. 


Primary Branding

Logomark and Secondary Logomark

Truck Wrap Layout

Company Business Card Design