Smothered Fries is a food truck based in the SF Bay Area. When AJ Soison, the truck owner, approached me about the branding and identity for the business, he needed something to match the uniqueness of the food he would be serving. Working together, we came up with a look that matches the style of the classic Canadian comfort food, but also maintains a fun, approachable feel.

A feature on the successful truck can be seen here

 

Client 
Smothered

Roles
Brand Identity, Logo, Truck Wrap Design

Goal
To establish a brand and identity for Smothered Fries food truck business. 

 


Primary Branding


Logomark and Secondary Logomark


Truck Wrap Layout


Company Business Card Design