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Reebok


Visual Language for a Range of Performance Apparel

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Reebok


Visual Language for a Range of Performance Apparel

Reebok is a market front-runner when it comes to Crossfit apparel and culture. I assisted in the development of several internal training assets such as a 12-month calendar, brochures, and product knowledge assets. Some of these assets would go on to become retail-facing collateral. 

 

Company 
Reebok

Roles
Graphic Design

Goal
Extend the Reebok Crossfit identity across a range of internal training collateral. 

Agency
Pocket Made

 

Product Knowledge Training Assets

 

12 Month Marketing Calendar Using New Reebok Identity

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Invincea


Tradeshow Identity

Invincea


Tradeshow Identity

Invincea contacted me about creating an identity for a couple of their upcoming Online Security conferences. Their unique themes needed an equally creative visual to go along with it. Together we were able to create a look that was sure to resonate with the conference attendees. 

 

Client 
Invincea, inc.

Roles
Graphic Design

Goal
To create a unique identity for upcoming Online Security conferences.

 

Beat the Breach 

May 2015

A town hall discussion-type event where leaders from both sides of the country come together to share ideas about online security.

 

Off The Record

August 2015

Media-only event following the Black Hat 2015 Conference. The theme of the event was intended to promote conversation about the state of the Online Security industry, in a private, safe, environment.

 
 
 
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Hot Box Oven


Marketing Identity for Industry-leading vacuum oven

Hot Box Oven


Marketing Identity for Industry-leading vacuum oven

Focusing on the emerging science and technology of Cannabis extraction, the Hot Box is a vacuum oven that is crucial to the extraction process. However, a slew of features and a sleek design set this oven apart.

I was asked to create a visual identity for this niche product, that would help market the new product. I developed the overall look and feel of the product, it's branding, photography, and marketing tone. 

 

Company 
Royal XTRACT (ICANN USA)

Roles
Art Direction, Photography, Graphic Design, Copywriting

Goal
Develop a complete identity for a niche product, that can be applied to printed collateral, web advertising, and online storefront. 

 
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Poster News


Internal Quarterly Magazine for Art.com

Poster News


Internal Quarterly Magazine for Art.com

As lead designer on this quarterly project, I was in charge of the art direction and design of this publication. The internal newsletter was usually 20 - 30 pages in length, and was packed with employee articles, photos, company updates, and much more, from all sites of the global company.

During my time art directing this project, we overhauled the magazine to align with the then-recent Art.com rebrand. The refresh gave the newsletter a much more modern look and layout. Richer, bolder photography was used throughout, and much more storytelling was emphasized. The result was a magazine that was actually interesting to read, and looked great. According to an employee survey, readership increased by 64% companywide.

 

Company 
Art.com

Roles
Art Direction, Graphic Design, Copywriting, Photography

Goal
Work with all departments, including Human Resources, to produce a 20+ page quarterly internal newsletter.

 
 

Poster News Cover Designs

Inside Spreads