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Reputation.com


Brand + Identity Refresh for reputation management firm

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Reputation.com


Brand + Identity Refresh for reputation management firm

Reputation.com is an online reputation management service, which helps you keep your online profile squeaky clean. Originally for executive-level professionals, the service is quickly becoming a popular tool for anyone who wants to make sure their online reputation is free of negative results. As a part of their overall brand refresh, 

I was responsible for implementing the new look and feel across multiple pages on the site.

 

Client 
Reputation.com

Roles
UX/UI, Visual Design

Goal
Use recent brand refresh to create a new look and web experience.

Agency 
Pocket Made

 

Homepage Redesign

 
 
 

Company Powerpoint Template Redesign

 

Landing Page Designs

 
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Email Design


Marketing Email designs to support campaigns and customer retention

Email Design


Marketing Email designs to support campaigns and customer retention

As a Senior Visual Designer, I was often responsible for any emails related to a campaign.  marketing emails were sent out 1-2 times per week, which led to a rapid evolution of the em This usually meant that at any given time, there was at least one email campaign that I was working on. During my time at StubHub, the creative team was limited to using only generic, non-licensed images. This meant that with almost every campaign, key art needed to be created, based on the content of the email. Another limitation was the lockup copy, with orange bars on top and bottom. Although it is a signature design element for the StubHub brand, it usually required working closely with the copywriter to ensure that the copy in the lockup made sense, and of course, looked good.

All emails were deployed using Responsys software. Along with keeping the emails in a modular format, the emails were also optimized for mobile. These tactics allowed for easy A/B testing, versioning, and advanced data metrics regarding the performance of all emails.

 

Company 
StubHub

Roles
UX/UI, Visual Design

Goals
To effectively research, test, and design marketing emails using the StubHub brand or campaign look and feel as guidelines. Using the Responsys' Cross-Channel Marketing Solution, emails were optimized for A/B testing to drive customer retention.

 
 
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Landing Page Design


Compelling Landing Page Designs optimized for conversion and retention

Landing Page Design


Compelling Landing Page Designs optimized for conversion and retention

A collection of various landing page designs, done for Stubhub, Art.com, and AllPosters.com, from 2010 - 2014. All examples required a unique campaign identity to be developed, while at the same time, remaining consistently on-brand.

 

Company 
Reputation.com, StubHub, Art.com

Roles
Art Direction, UX/UI, Visual Design

Goal
Create compelling landing page experiences that effectively inform and engage users. Landing pages should also consistently remain on-brand and provide a clear path to conversion or retention.

 
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Web Banners


Display  |  Affiliate  |  Hero  |  Billboard  |  Mobile

Web Banners


Display  |  Affiliate  |  Hero  |  Billboard  |  Mobile

A collection of direct-response marketing banners, for StubHub, Art.com, and AllPosters.com. Most banners shown are static banners, deployed by SEM services such as AdChoice. Banners were designed to align with campaign, as well as remaining on-brand.

 

Company 
StubHub, Art.com

Roles
Art Direction, UX/UI, Visual Design

Goal
Create interactive and visually stimulating web banners, that serve as the first point of contact to users in many cases. Web banners should have a clear purpose while extending the brand or campaign look and feel.